Analytics Summer Apéro 2025
- Past events, Events
- Events, Google Cloud, SAP BTP
- 12.06.2025
- 4 mins read
Surf & Science! Ready to catch the Analytics Wave?
We cordially invite you to this year's Analytics Summer Aperitif! Under the motto "Surf & Science", on Thursday, June 12, 2025, from 4.30 pm to 10.00 pm at Urbansurf in Zurich, you will not only dip your feet in the water, but also immerse yourself in the world of data analysis and business intelligence tools from SAP & Google.
The event at a glance:
📅 Date: Thursday, June 12, 2025
⏰ Time: 4:30 PM to approx. 10:00 PM
📍Two locations, one flow:
- Keynotes: Hive / Frigo (directly at Urbansurf)
- Apéro & Networking: On the surf deck of Urbansurf Zurich
🎯 What to expect:
- This is how you won't be swept away: Well-founded information and practical knowledge, brought to the point.
- Best Conditions: No sales focus, but real added value for the participants.
- Become part of the line-up: Your opportunity to exchange ideas with like-minded people and experts.
The best part: Participation is free! – No admission fee, but plenty of insights to help you ride the analytics wave.
Take the opportunity to make valuable contacts in a relaxed atmosphere. If you like, you can also test your surfing skills. 🏄♂️
Win 1 of 3 workshops on BI tools like SAC, Datasphere, Looker Studio, BigQuery and the latest analytics trends like Earth Engine and AI/ML for your organization!
Program
16:30 – 17:00
Arrival of all participants
Check-In, welcome drinks & snacks
📍Hive / Frigo (directly at Urbansurf)
Arrival by tram/train:
6 min walk from Hardbrücke
17.00
Welcome by s-peers AG
17:00 – 17:45
Mark Raben
Keynote Speaker & Ex-CTO – SAP, MEE
AI is changing our working world - but how do we maintain humanity, trust and team spirit?
In his keynote, he combines neuroscience with technology trends and shows with a lot of humor and practicality how we can make work more efficient and fulfilling. A journey to the real potentials of AI – and to our own.
5:45 PM – 6:15 PM
Dirk Häußermann
Business Suite Leader – SAP, MEE
How does real transformation succeed – and what role does the SAP Business Suite play in it? In his keynote, he shows how SAP is driving innovation with an "AI first" approach: from data-driven decisions with the BDC to concrete use cases with AI Agents.
He provides insights into the development of the SAP strategy, the role of Signavio, LeanIX, and WalkMe – and explains why successful transformation requires much more than just technology.
6:15 PM – 6:45 PM
Emily J. Ryan
Head of Partner Engineering – Google, EMEA
Emily Ryan gives a behind-the-scenes look at Google: Which AI trends are shaping the future from Google's perspective? Which AI use cases are already making a difference today – especially in combination with SAP Analytics?
Focus on: Agentic Enterprise and why a culture of innovation is not a “nice to have”, but is crucial for real impact.
6:45 PM – 10:00 PM
Surf & BBQ
After the presentations, we'll change scenery, slip into our wetsuits (optional, of course!), and meet at Urbansurf Zurich. There, we'll have a barbecue together, toast, and surf.
Further event information
Who is the event for?
Our event is aimed at anyone who is enthusiastic about the following topics:
Data Management
Business Analytics
BI Tools and Their Application
Excerpt of possible participant profiles:
CxOs: e.g. CTO, CIO, CMO, CSO
Directors/Head of X: e.g. in the areas of Information Design, Business Analytics, BI, Data Science, Controlling, SAP CC, Finance, Data, Technology, IT, Engineering or Corporate Governance
Departmental managers: e.g. for Data, Analytics, Warehousing, (Online) Marketing or Communications
Conference language
Presentations and discussion panels: German and Englisch
Costs
Participation in the Analytics Summer Apéro 2025 is free of charge for all participants.
We look forward to an inspiring exchange with you!
Looking back at the Analytics Summer Apéro 2024 in Zurich
Registration for this event is closed.
Please note!
If you have not yet subscribed to our newsletter, you will first receive an email after submitting the registration form in which you can confirm that we may contact you. This is the only way we can send you information on the status of your registration and the details of the event.
The number of available places is limited. We reserve the right to initially limit the event to (potential) SAP end customers. Therefore, we unfortunately cannot accept all participation requests.

