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Analytics New Year's aperitif 05.02.2026

The Analytics New Year's aperitif 2026 at the Hive

A strategic outlook for the data-driven year.

2026 is just around the corner - and with it the opportunity to future-proof your data strategy.

At the Analytics New Year's Apéro 2026, we will set the course together for a data-driven year in which your business can take off strategically.

The focus is on the platforms that currently offer the greatest potential: the SAP Business Data Cloud (BDC)the Google Cloud Platform (GCP) and Databricks. We highlight the latest developments that are already bringing data-driven planning and AI into practice today

Agenda Sneak Peek

We look forward to the scientifically sound insight of:

Prof. Dr. Simeon Schudy,
who sheds light on the complexity and potential of AI from an economic perspective. He addresses key strategic questions:

  • How do we enable employees not only to use AI tools, but also to integrate them into business processes in a targeted and effective manner?

  • Which value creation steps are suitable for "outsourcing to AI" in order to optimize strategic decisions?

As usual, our s-peers experts will also provide inspiring insights from the field. The New Year's aperitif is their honest, well-founded insight into the opportunities and challenges of data-driven work - because only those who understand the complexity and use it strategically can successfully shape the digital transformation.


Location: The Hive Club Zurich sets the analytics beat.

With its unique sound setup, the Hive offers the perfect atmosphere for the start of the year.
Here, where the beat usually drops, we will show on February 5, 2026 which analytics drops in BDC, GCP and Databricks 2026 will determine the rhythm and performance in your data business.

Cheers, to an exciting data year 2026!

 

Event Details

  • Date: Thursday, February 5, 2026
  • Time: 16:30 to approx. 22:00 
  • Location: HIVE, Zurich
  • Address: Geroldstrasse 5, 8005 Zurich, Switzerland
  • Formats: Keynotes, Networking, Drinks and Fun
  • Costs: The event is free of charge for Attendees

Impressions from the last Analytics New Year's Apéro 2025

Preliminary Agenda

16:00 – 16:30

Arrival of all participants at the HIVE Club Zurich

Drinks & Snacks

16.30 - 16.40

Christiane Grimm

CEO // s-peers AG

Welcome by s-peers AG

16.30 - 16.40

Michael May

CEO // s-peers AG

Welcome by s-peers AG

16.40 - 17.00

TBA

SAP & Databricks

17.00 - 17.20

Daniel Kawetzki

AI Expert // s-peers AG

17.20 - 17.40

Prof. Dr. Simeon Schudy

Professor // University of Ulm

17.40 - 22.00

Networking & Apéro at the HIVE Club Zurich

Further event information

Who can attend the aperitif?

All those who are interested in

  • Data Management
  • Business Analytics  
  • Data Democratization
  • Data Governance
  • Data Literacy

interest.

Participants should have an interest in some of the following questions:

  • What is AI?
  • What are the applications for AI?
  • The role of data and its quality for AI
  • How do I find Use Cases for AI?

Excerpt of the job titles of our participants from the last aperitif

  • CxO (e.g. CTO, CIO, CMO, CSO)
  • Director:in/Head of X (e.g. Information Design)
  • Person responsible for a specialist area (e.g. data, analytics, warehousing, (online) marketing, communications)
  • Data management employees 

Conference language

Presentations: German

Group discussions: German/Englisch

Accessibility

The HIVE is not wheelchair accessible.

Costs

The event is complimentary for attendees

Arrival at the Hive in Zurich

  • Location: Atelier @ Hive Club, Zurich
  • Address: Geroldstrasse 5, 8005 Zurich
 
 

Travel by train: Information on traveling by public transport can be found on the official websites of SBB and ZVV.

  • Train station: Zurich Hardbrücke (2 min walk)
  • Location: Bahnhof Hardbrücke (2 min walk)

 

Arrival by car: A sufficient number of parking spaces are available:

  • Pfingstweid parking garage: Pfingstweidstrasse 31, 8005 Zurich (7 min walk)
  • Onepark - Zurich-Hardbrücke station parking garage: Novotel Zurich City West, Schiffbaustrasse 13, 8005 Zurich (10 min walk)
  • Deloitte & Coop parking garage: Pfingstweidstrasse 31, 8005 Zurich (9 min walk)
  • Coop Parking: Maschinenstrasse 13, 8005 Zurich (8 min walk)
 
We recommend arriving on foot, by bike or by public transport, as the Hive is adjacent to a residential area and free parking spaces are therefore rare. Hardbrücke station is less than five minutes' walk away. At night, there are almost always cabs waiting to take you home.
The studio in the Hive Zurich

Register now

Please note!

If you have not yet subscribed to our newsletter, you will first receive an email after submitting the registration form in which you can confirm that we may contact you. This is the only way we can send you information on the status of your registration and the details of the event.

The number of available places is limited. We reserve the right to initially limit the event to (potential) SAP end customers. Therefore, we unfortunately cannot accept all participation requests.

INFORMATION

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