Strengthening customer focus - what solutions exist?
The best-known customer analytics solutions in the field of data science are the following quantitative methods: (1) customer segmentation and (2) customer value analysis.
"With Customer Analytics vennoble the revenue of your business activity by prmore precisely the customers, who offer you added value. Identify identify dissatisfied customers dissatisfied customers at an early stage and minimise their churn rate.."
Dr Eric Trumm, Head of Data Science Workshop
What is Customer Analytics?
Customer analytics enables companies to better understand their customers. This requires not only a reliable data base, but also the know-how to derive the right decisions from it. On the basis of AI and data science, solutions are designed which solutions are designed that show decisive trends and patterns in the customer data along the customer journey and thus provide a sound basis for decisions. This allows potential to be recognised more quickly and targeted measures to be initiated directly.
Without customer analytics, this is what happens:
Which software solution do we use for customer analytics?
KNOWLEDGE
Useful information
Starrag AG was faced with the challenge of automating manual processes in the finance department, in particular the time-consuming preparation of monthly reporting. The decision was made to implement the SAP Analytics Cloud (SAC), supported by the expertise of s-peers AG.
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The success story highlights the challenges and initial situation of a project at the CSS Group dealing with the budget and projection process. Previously, these processes were carried out manually using Excel files, which led to time losses, susceptibility to errors and inaccurate planning. The aim of the project was to improve this process, enable precise planning and carry out efficient extrapolation.
SAP SEM-BCS | Re-design of IFRS notes in the annual financial statements: Optimization of the...
