From Reactive Reporting to Data-Driven Business Management – The “COPRA” Analytics Strategy at Coop Pronto AG
- Success Stories
- Analytics, Google Cloud Platform
- 2 min reading time
Michael May
About the customer
Coop Pronto AG, a subsidiary of the Coop Group, is Switzerland’s leading company in the convenience store, gas station, and petroleum retail sectors. The company operates a nationwide network of over 320 Coop Pronto shops—open from early morning to late at night at gas stations, train stations, and highway rest stops. With its comprehensive selection of fresh food, convenience products, and fuel, Coop Pronto has established a leading market position in Switzerland and is known for fast, hassle-free service and quality around the clock.
The initial situation
In recent years, Coop Pronto AG has faced a steadily increasing demand
for reports, analyses, and planning information. A variety of reporting tools, decentralized solutions within the business units, and a lack of governance led to
a high level of manual effort, limited transparency, and restricted
comparability of key performance indicators.
In addition, similar decentralized reports were commissioned multiple times in parallel and set up
, resulting in overlapping, siloed reporting within decentralized controlling with
redundant structures. There was significant potential for efficiency gains in consolidation and
within the analytics domain.
The solution
In collaboration with s-peers, a structured approach was adopted: In workshops with
representatives from all relevant departments, opportunities for optimization were analyzed and a
analytics vision was developed—with the goal of establishing a standardized, centralized BI strategy
and clear structures. This process revealed a lack of cross-functional transparency in reporting, as well as
clearly defined governance and processes. Building on this, a hybrid analytics organization (BICC) was designed and implemented, which has since acted as an internal service provider,
prioritizes requirements, ensures data consistency, and assumes analytics governance
.
With the introduction of the BICC, joint governance was established—as
a continuous process that, despite structures not yet being fully in place, has already improved the quality of key performance indicators and reduced redundant reports
through clear
responsibilities. In particular, clear and active communication by the BICC within
Coop Pronto is a key success factor for its further establishment and acceptance.
Conclusion
With its COPRA analytics strategy, Coop Pronto has taken a decisive step toward
becoming a data-driven organization and has created measurable added value for the
company:
The main advantages
The comparability and consistency of the key performance indicators have been significantly improved.
Duplicate reporting processes were identified and reduced, leading to improved cost efficiency in the IT environment.
The departments benefit from clear lines of responsibility, faster decision-making processes, and modern self-service options.
The COPRA project serves as a prime example of how companies with a clear analytics strategy and robust governance can successfully transition from traditional reporting to predictive management. At Coop Pronto, analytics is thus becoming a strategic success factor for the company’s continued growth.
Read the Coop Pronto success story now
