In view of the market dynamics (incl. globalisation, commoditisation, liberalisation), the rising flood of data (Big Data) and the hunger for innovation in times of digital change, successful companies are increasingly relying on drawing competitive advantages from future-oriented solutions by means of Data Science: Data is becoming strategic information and thus an important basis for decision-making. In this respect, however, data is only of value if it can be read as efficiently and precisely as possible - only in this way can correlations be uncovered, new insights gained and accurate planning and forecasts made.